wedream
There are two weDream's for the brand system to capture. Both the book itself with its multiple levels of story-telling, and the fictional company at the heart of it all with its goals and characteristics. The dream and waking worlds are separate but interact with each other and this tension is fundamental to the story arc. This isn't simply a duality, it is two different stories building alongside and into each other, much like the company's attempts to watch and control people and society.
KEY FEATURES: DUALITY, INVISIBLE, CLEAN, OMINOUS
This tech company stays hidden under claims of being 'just a platform' while mining the populace for information and controlling society.
The empty white page becomes a silhouette cutting into and framing the imagery or text. This creates two vastly different channels to communicate with simultaneously. And generates tension and the paradox of our tech-defined age. What is the dominant feature, the white framing or the image?
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